Today’s world is changing at a very dynamic pace and is filled with a lot of noise. So, it is no longer enough to shout in the marketplace, funnel in hand, to sell your wares. With so many economic participants, the noise they create, and the rise of AI, it is becoming increasingly difficult to be unique and stand out among the competition. This is where the various marketing agencies come in.
The role and importance of marketing agencies in the corporate world
The use of agencies has two main advantages: their expertise expands the competencies of the companies they are hired by, and their strategic distance allows for more effective market positioning, all without the need for the company to create and maintain an entire department. A good agency can provide comprehensive market analysis, design and implement targeted marketing campaigns, and also deliver and interpret measurable results. These agencies provide access to specialized tools and technologies, without which companies would have to invest considerable effort in developing the necessary competencies in-house.
Purpose and structure of the article
This article explains what types of marketing agencies are, what they do, why you should hire professionals, and how to choose an agency if that’s what you’re after.
The importance of online space in marketing
Being present online is essential in marketing today: it’s a direct route to your target audience, can ensure fast, efficient growth, and can even reduce costs. PPC, SEO, social media, and email campaigns—among others—are all ways to target exactly who can see your content, when, and where.
Why is it important to hire a marketing professional?
As an entrepreneur, it’s important to be versatile and all-round, but one person cannot sustainably manage the tasks of multiple employees. Besides, marketing requires consistent attention to fine-tuning different campaigns, data analysis, and strategies, as well as a whole host of ever-expanding marketing tools and technologies.
What does a marketing agency do?
A marketing agency makes its living by using every trick in the book to help you achieve your business goals. Whether online advertising campaigns, social media chases, or even a well-written press release, they always know how to put you in the spotlight.
Trends and changes in online marketing
Since the Covid outbreak, the rules of the game have completely changed, and the online sea hasn’t seemed to calm down since. Today, artificial intelligence (AI) has given a massive boost to efficiency. The fascination with TikTok and other short video platforms has fundamentally shaped how we build our social strategies. User-generated content (UGC) has increasingly pushed brand awareness, while honest community building and branding have improved consumer trust. Meanwhile, the ever-changing search engine algorithms require up-to-date SEO expertise, and let’s not forget that people expect personalized experiences, even in mass communication.
Why is it worth working with a marketing agency?
- The fastest way is the shortest way: A marketing agency helps you select the right way to reach your target audience, saving you a lot of experimentation, time, money, and energy. Also, choosing the right strategy makes later tasks like analysis and optimization easier.
- Do what you do best: As an entrepreneur, it’s not your job to do everything. Just like you need someone experienced to do your accounting, planning and executing a marketing campaign is exactly the same. Leave these tasks to experienced professionals so you can focus on your clients, and your brand.
- It’s easier to look at things from the outside: An experienced marketing agency knows exactly what to look for in campaigns. Plus, with reports produced for you, you’ll see clearly where your money goes. If a marketing channel isn’t delivering the expected results, your agency will react quickly: they’ll adapt the strategy and reallocate your budget to where you can expect better returns.
Full service, why choose it?
An online presence is inevitable for any business. Fortunately, nowadays, a variety of full-service marketing agencies can develop complex, all-encompassing marketing strategies that appeal to your target audience.
The activities of these agencies include:
- Strategic planning: Developing marketing strategies tailored to your business objectives.
- Branding: Brand identification, positioning, image design.
- Digital marketing: SEO, social media management, email marketing, content production.
- Advertising management: designing and implementing online and offline advertising, PPC campaigns.
- PR and communications: writing and distribution of press releases, media relations.
- Event management: planning and execution of conferences, workshops and other events.
- Market research: analysis of consumer and market trends, competitor research.
- Web development and design: design and development of websites and mobile applications.
- Video and graphic design: creation of promotional videos, advertisements and graphic materials.
When you work with a full-service agency, they start by assessing the results of the activities you have used in the past and evaluating what works and what doesn’t. This is followed by a consultation on objectives and then strategy. This leaves you more time for other projects. In addition, this cooperation not only saves time but is also cost-effective, as you have access to a specialized team and a wide network of contacts in the agency, in addition to an agreed and, therefore, predictable monthly cost. Another significant advantage is that these professionals are regularly trained and have up-to-date knowledge.
Specialized agencies
In the same way that every player in a football team has a position and every team has a set-up, marketing agencies have a set of “positions”. It is important to be aware of this to choose the right player (agency) for your team (company). Let’s see who can solve which problem:
PPC (Pay Per Click) Agency
If you want your ads to make money, then a PPC agency is your choice! They’re the ones who find all the right keywords in the digital jungle, come up with the most effective ad copy, and keep an eye on your campaigns. If your goal is to make your advertising budget do it’s work and deliver real results, then a PPC agency could be an excellent fit for you.
It’s important to point out that PPC (pay-per-click) agencies promote paid, advertised campaigns, such as Google Ads or Facebook Ads, where you pay to appear. These platforms deliver very good results but require ongoing capital and attention.
SEO agency
If your goal is to get noticed online, an SEO marketing agency will be a trustworthy partner in this task! These teams know exactly how to boost your website. They can easily and efficiently make themselves understood by Google and their peers,which in return sends a lot of visirótors to the sites they worked on. So, if you’re tired of having the competition always ahead of you in search engines, it’s time to contact a professional SEO team to take control!
What differentiates SEO from PPC is that while with PPC you pay for the ad and that’s how it will rank ahead, with SEO it’s not paid pre-ranking, it’s texting and weaving links through your client’s content like a spider web to please the Google algorithm.
Social media marketing agency
They’re like the cool kids at school. Anyone who sits with them at lunch will have their name known by the whole school within hours. These pros know everything from following trends to creating brilliant content. If you want to pump up the number of interactions (likes, comments, shares), turn to them so your Facebook, Instagram, or TikTok page will be famous in no time!
PR agency
A good brand and a famous brand both have a great story, the difference is that people know only one of those. That’s one of the things a PR agency can help you with. They are masters at building and protecting your company’s reputation through the right messages, strategic communications and media relations. Whether you need publicity or crisis management, they will be the right people for the job.
Offline agency
We all know from those classic detective movies, the seasoned detective who always wraps up the case because he relies on traditional methods and listens to his instincts? That’s one way of describing offline agencies. If you want a more understated but effective presence in the digital noise, offline agencies are your people. These guys are masters of traditional media tools, be it print ads, radio spots or even TV spots. By working with offline agencies, you can be sure your brand will be where your target audience is really paying attention: in real life, on screen and on paper.
Other groupings B2B and B2C
Marketing agencies can also be divided into two main groups: B2B (business-to-business) and B2C (business-to-consumer). B2B agencies help other companies find business partners and build their brand value with professional content. In contrast, B2C agencies target end consumers directly with exciting campaigns and social media strategies to drive product sales and brand awareness.
B2B Marketing Agencies:
These agencies specialize in business-to-business relationships. Their main goal is to help a company sell its products or services to other companies. Typical tasks of a marketing agency include:
- Lead generation: finding potential customers through various online campaigns.
- Branding: building a company’s professional reputation and recognition.
- Content marketing: producing professional articles, studies and white papers that showcase a company’s expertise.
- Event marketing: organising professional events and conferences.
B2C Marketing Agencies
B2C agencies focus on marketing to consumers, to reach and persuade end users directly to buy products or services. Our tasks include:
- Social media management: increasing your brand presence and expanding your follower base.
- Advertising campaigns: television, radio and online advertising.
- PR activities: celebrity partnerships, product launches.
- Loyalty programmes: developing customer loyalty programmes.
Each type of agency juggles marketing strategies in its own way, but focuses on different target groups and techniques. B2B focuses on long-term relationships and business decision-makers, while B2C aims for a quick, emotional impact on a broad consumer base.
How to choose?
When you’re looking for a marketing agency, it’s necessary to be clear about what you want to achieve. Whether you want to increase brand awareness, recruit new customers or boost your online presence, it’s important to set specific goals and determine how much money you’ll spend. Then you can do the research: look around to see what agencies are on the market, check their previous work, read other people’s reviews and ask them for quotes.
What do we do, what do we help with?
Our agency will do everything it can to help your business grow. We’ll work with you to devise and implement the most impactful strategies, from digital campaigns to increasing conversions to data analytics. We’ll help you grow your customer base and increase your revenue. Our goal is simple: to help you stay one step ahead of the competition and grow your market share, all using data-driven marketing strategies.
Success story
We are the first to appear for the keywords “best investment 2024”
(In Hungary in hungarian language)
We are delighted to share that our SME client has achieved an impressive average ranking of 1.6 for the “best investment 2024” search term in the Hungarian market. This remarkable ranking ensures that potential investors are immediately exposed to your brand. Our client’s success is due to its ability to anticipate and react quickly to changing search trends, outpacing even established companies such as banks and renowned investment portals such as Forbes. Their proactive approach has undoubtedly propelled them to the forefront of the Hungarian investment market.
What do they say about us?
“Patrik has made an outstanding contribution to the success of my business. Not only does he bring a wealth of experience to the table, but he is also a brilliant collaborative thinker, especially when tackling new challenges.”
Áron Levendel CEO, Kaptár Budapest and Solutionsurfers Hungary
“Patrik and I have known each other for many years, so the trust factor was clear when we started working together. From a marketing point of view, this is also a very important thing, because as a client, result orientation is one of the guiding principles and you have to have confidence in the marketer. Patrik is an excellent professional to ask questions from, and he answers them clearly and simply with his high level of expertise. He is a tenacious, precise colleague who has the client’s best interests at heart and always aims to achieve the best possible results. I would highly recommend anyone to try working with Patrik, as in him I have found a marketer with whom we would like to work for as long as possible.”
Bálint Békési Owner, Haunted House
“Patrik created my website. He did a perfect job with a short deadline at an affordable price. He kept to the agreed terms. Reliable, skillful and precise in his work. We have been in contact ever since, he is always happy to help me with anything. I can only recommend him.”
Andrea Borsos Owner, Body Ageless
Summary
A well-designed house should only be built once. If you can properly assess your own and your company’s needs and financial resources, and determine, based on this article, the direction you want to take to strengthen your marketing activities, you will definitely make the right decision when choosing an agency.
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