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Google Ads Promotional Codes in 2025 – Don’t Miss Out!

2025 Feb 7. | Google Ads

Google Ads (formerly known as Google AdWords) is one of the largest online advertising platforms in the world, making it an essential part of digital marketing activities for businesses large and small. The platform supports advertisers with various coupons and discounts. In this article, we will introduce the promotional codes currently available in 2025 and explain how to use them.

What is a Google Ads Promotional Code?

Promotional codes (also known as coupons) are monetary credits that can be added to an advertiser’s account if the required conditions are met. This means two things: first, the advertiser must have and spend the specified amount before Google reimburses them – no one advances the money upfront. Second, certain conditions must be fulfilled for the advertiser to be eligible for the discount. Below, we will outline these conditions and explain the process of obtaining a coupon.

How to get a Promotional Code?

You can obtain promotional codes directly when registering your Google Ads account. We will introduce these codes in more detail later, but you can also view them here.

Although it is not mandatory to collaborate with professionals during your advertising campaigns, it is still recommended as experts can manage your advertising account more effectively and provide guidance on which discount is best suited for you. In the Google Ads system, certified professionals and companies are referred to as Google Partners. They achieve partner status by meeting the following criteria:

  • Obtaining Google Ads Certifications: One of the main requirements for becoming a Google Partner is proving professional expertise in various Google Ads areas (such as search ads, display ads, and video campaigns). These certifications can be earned by passing the professional exams available on the Google Skillshop platform.
  • Minimum Advertising Spend: To qualify as a Google Partner, an advertiser must demonstrate a minimum advertising spend of $10,000 (or the equivalent in another currency) within a 90-day period. This requirement ensures that the individual or agency is not only familiar with Google Ads but is also actively advertising on the platform.
  • Performance: In addition to expertise and spending requirements, Google Partners must prove that they deliver valuable results. The campaigns they manage must be successful in order for them to achieve Google Partner status.
  • If the three conditions mentioned above are met, the professional or company in question can register for the Google Partner Program and, after the necessary verifications, obtain Google Partner status, gaining access to the associated benefits.

If a Google Partner agency registers your Google Ads account, they will automatically apply the coupon of your choice and help you meet the other conditions. You are welcome to contact our company for assistance with this matter, but if you would like to explore all of your options, you can find the list of Google Partners here.

Now, let’s get back to the conditions you must meet to be eligible for the promotional codes:

  • The promotional code must be applied within 14 days of registering the Google Ads account, meaning that it can only be used for new accounts.
  • Promotional offers must be enabled in the Google Ads account settings.
  • The Google Partners promotional offers must be available in the billing country of the account (the terms and conditions for each promotion may vary by country. The General Terms and Conditions contain details regarding promotional codes).
  • Within 60 days of starting the advertisements, the specified amount must be spent (you can find more information below about the required amounts for different codes). This means that you can only claim back the cost of the ads if you have spent the full amount!
  • After the 60-day period, Google Ads has 35 days to credit the discount amount to your account.
  • Only one coupon per advertiser can be applied. It is not possible to use multiple coupons simultaneously or consecutively.

For more detailed descriptions, you can continue reading here:

Current Promotions

It is important to note that the exact value of the discounts may vary by country. While the pricing structure and the overall discount levels are generally similar, the specific amounts are not directly interchangeable. You can find the coupons available in your country on Google Ads’ official website. Below we present the offers currently available (in 2025) in the United States and the United Kingdom:

  • $500 (£400, €400) Coupon: If you spend $500 (£400, €400) on ads within the first 60 days, Google Ads will credit $500 (£400, €400) back to your account. Essentially, your first $500 (£400, €400) in advertising is free! This is a great option for small and medium-sized businesses, beginner marketers, and solo entrepreneurs who want to start advertising or just test the waters—without committing a huge budget upfront.
  • $1000 (£800, €800) Coupon: To qualify for this coupon, you need to spend $1500 (£1200, €1200) on ads within the first 60 days. However, in this case, $500 (£400, €400) is not reimbursed, meaning you will need to cover that amount yourself.
  • $1500 (£1200, €1200) Coupon: This works the same way but at a larger scale. If you spend $3000 (£2400, €2400) on ads within the first 60 days, you will receive $1500 (£1200, €1200) in ad credit. In other words, Google Ads rewards you with a 50% discount on your ad spend.

So What’s the Catch?

As unbelievable as it may sound, there are no hidden costs in this case! Registering a Google Ads account is completely free. Of course, you will need to cover the advertising cost upfront, but if you choose the $500 (£400, €400) the amount will be refunded in full – and you do not have to commit to Google Ads in any way.

This is a win-win situation for everyone involved:

  • Google Ads gains new advertisers, many of whom will continue advertising even after the promotional period ends, thus generating real revenue for Google (while advertisers themselves also profit from their campaigns).
  • Google Partner agencies and professionals can build relationships with new clients, which could lead to long-term collaborations if advertisers turn to them for expert assistance during or after their campaigns.
  • Advertisers get the opportunity to try Google Ads risk-free, run a free or discounted marketing campaign, develop their advertising strategy, and even explore working with professionals. All this can boost your business’ performance temporarily or even longer-term – you have nothing to lose.

Summary

Thanks to the Google Ads promotional codes available in 2025, new Google Ads account holders can try advertising for free or at a significantly discounted rate.

If you have been thinking about starting advertising for a while, now is the perfect time! While it is possible to achieve results on your own, we strongly recommend letting professionals manage your advertising account and partnering with an agency for the best outcomes.

And if you want to maximize your results with expert guidance, feel free to reach out to us – let’s make the most of your Google Ads discount together!

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